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The latest research, product updates, and AI visibility insights from the Qwairy editorial team.
Reddit's share of ChatGPT Search citations collapsed 95% in one week in August 2026. Qwairy's citation data reveals the mechanism: a query fan-out change on August 8 that switched ChatGPT to direct site: interrogation, redistributing citations from discussion platforms to official sources.
Source Authority reveals which domains consistently shape monitored AI answers, turning citation reach, consensus, momentum, breadth, and context into a practical source strategy.
Qwairy maps when ChatGPT Shopping appears across 100,000+ monitored runs. A matched test found appearance rates ranging from 21.7% to 96.7%.
For 72 of 139 eligible product-brand domains, the recorded brand domain never appeared among 22,115 identifiable ChatGPT shopping destinations.
Step-by-step frameworks for schema, monitoring, content strategy, and platform-specific tactics.
A complete, practitioner-level guide to Answer Engine Optimization: what AEO is, how answer engines like ChatGPT, Perplexity and Google AI Overviews select and cite content, the core levers, a step-by-step workflow, and how to measure it.
Most analytics tools miss or misclassify AI referral traffic by default. This step-by-step guide shows you how to properly track visits from ChatGPT, Perplexity, Claude, Gemini, and other AI platforms in GA4, Plausible, and Matomo.
A practical three-way breakdown of SEO, answer engine optimization, and generative engine optimization: what each one means, where they overlap, and how to run them as a single AI visibility program.
Not all AI crawlers do the same job. Learn which bots to allow or block in robots.txt - GPTBot, ClaudeBot, PerplexityBot and more - without accidentally deleting yourself from AI answers.
Qwairy product updates, new features, and platform improvements.
Source Authority reveals which domains consistently shape monitored AI answers, turning citation reach, consensus, momentum, breadth, and context into a practical source strategy.
A practical playbook for turning unlimited AI visibility audits without automatic expiration into an agency growth engine, from lead magnet to monitoring.
Google launched AI Overviews and AI Mode in France on July 22, 2026. Learn why the rollout took two years, what it changes for brands, and how to measure both surfaces in Qwairy.
AI Revenue moves to GA with three-layer attribution and a self-serve GA4 setup, the Action Center leaves beta on every paid plan, and a new Pitch Audit lets agencies run one-shot GEO audits on prospects. Plus a refreshed Premium Models catalog and the MCP server now available from Starter.
New industry data, practical strategies, and AI visibility insights - straight to your LinkedIn inbox. Free, unsubscribe anytime.
Original research, benchmarks, and data-driven insights on AI search, citations, and generative engines.
Reddit's share of ChatGPT Search citations collapsed 95% in one week in August 2026. Qwairy's citation data reveals the mechanism: a query fan-out change on August 8 that switched ChatGPT to direct site: interrogation, redistributing citations from discussion platforms to official sources.
Qwairy maps when ChatGPT Shopping appears across 100,000+ monitored runs. A matched test found appearance rates ranging from 21.7% to 96.7%.
For 72 of 139 eligible product-brand domains, the recorded brand domain never appeared among 22,115 identifiable ChatGPT shopping destinations.
A Qwairy research study on how AI answer engines frame the 2026 World Cup winner, where they agree, where answers become volatile, and what marketers can learn from AI perception mapping.
Vertical-specific GEO strategies from SaaS and healthcare to automotive and beauty.
76% of beauty consumers are open to AI-powered shopping, and AI has surpassed social media as the primary channel for beauty product discovery. This guide shows salons, skincare brands, and spas how to become the beauty brand AI recommends.
45% of consumers now use AI to find local services, up from 6% a year ago. Yet 98.8% of contractors are invisible in ChatGPT. This guide shows plumbers, electricians, HVAC techs, and home service companies how to become the provider AI recommends.
49% of consumers use AI fitness apps daily, and AI is rapidly becoming the discovery channel for gyms, trainers, and wellness services. This guide shows fitness businesses how to become the gym or program AI recommends.
Vet clinics saw a 1,278% increase in ChatGPT referral traffic in one year. Yet 80% of AI pet product recommendations go to Chewy and PetSmart. This guide shows veterinarians, pet brands, and pet services how to capture AI-driven pet parent traffic.
How Qwairy customers win AI visibility. Case studies and real-world results.
How Ornikar, France's online driving-school leader, built an operational GEO playbook to become a cited brand in AI answers across driving education and car insurance — with traffic and conversion gains following.
SEO/GEO consultant Thibaut Huertas shares how he tripled Bluecoders' brand mentions and source citations across AI models in under 3 months, using Qwairy to identify high-value prompts and authority backlink targets.
Comment Meilleurtaux, leader de la comparaison de crédits immobiliers en France, a utilisé Qwairy pour mesurer et améliorer sa visibilité dans les moteurs IA.
Webloom, a French agency specializing in SEO, SEA, and GEO, decided to level up its AI visibility expertise by integrating Qwairy into its workflows. What began as an exploratory tool quickly became a core part of their client delivery - and a differentiator in an increasingly competitive market.